Wednesday, September 22, 2010


There are a lot of things in life that annoy me - that's probably evident by now - but maybe none more so than Gatorade. I hate it.

"But it's so innocent," you're saying. "It's just Gatorade." And that's true. I don't even dislike the flavor(s), and I guess it's thirst-quenching, and I've never heard of someone having an allergic reaction to it. So what's to hate? Well, to my mind, Gatorade is the epitome of everything that's wrong with our consumer culture. It's a product that no one really needs, endlessly marketed, ceaselessly modified, vastly overpriced. Do people really buy it because it has more "carbs" than other sports drinks? It's a shame that so many people don't realize that carbs = sugar, and that's all they're talking about. Put a couple of packets of sugar in a bottle of Powerade, and suddenly it has more carbs than Gatorade.

Nutritionally, Gatorade is a complete bust. There's no fruit juice, no vitamins. Those electrolytes they brag about? Put a little salt and a few drops of lemon juice in a glass of water, and you'll have just as much sodium and potassium. In fact, you can make the nutritional equivalent of Gatorade at home for a few cents. Pennies, for chrissake! So why are people paying 2 bucks for a bottle of Gatorade? It's all marketing, all hype.

I exercise every day, and I sweat more than about 95% of the people out there. I never drink Gatorade, and I'm fine. I don't really drink much water, either - it's boring. I drink iced tea, and I'm fine. Same carbs, same lytes, 1/10 of the cost. And I'm not even talking about G2.

Don't. Drink. Gatorade. Don't. Be. Dumb. Trust me, I'm a doctor ...

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